The market entry will reopen soon and the hard time faced by RTO will be over. RTO just like the airline business will be trying to increase their course fee to minimize their past losses but in my view, it may not help to attract a sizable market share.
The best strategy is to focus on a number of admissions and the introduction of small duration courses which can enhance the marketability of existing RTO.
The student agent will act as a king of the market forcing RTO to give a high percentage of commission. The most effective way to counter them is to act at the micro-level in prospective countries. Creating awareness about your RTO in the local market will attract a high percentage of leads. They will also force the local agent to get a place in local popular RTO.
The student satisfaction will deter transfers and may attract students who want to start a new course. Although RTO is not required to give a job or internship guarantee providing such opportunities will increase RTO supply chain value.
A lot of RTO will start double shifts to increase the turnover of course, thereby increasing the sales turnover. Hence, increasing the overall revenue.
It’s very important to give an introductory lecture to students who are arriving in Australia about COVID-19 protocol and basic operational requirements to live on a day-to-day basis.
Make sure vaccination requirements are met before they fly in so that no immigration issues are created when they arrive at the local airport. Provision of masks and other precautions should be available to on-campus students so that all relevant compliance is met.
Special student managers should be in communication with students both offshore and in Australia when admission is finalized to facilitate students in helping and advising them to settle in comfortably in their new environment.
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